- PURESHAKA
Integrating Cannabis and Wellness into Modern Retail Solutions
Overview
Pureshaka is at the forefront of innovation in the cannabis and wellness industry, offering a sophisticated retail experience that adeptly combines online convenience with the tangible benefits of physical store interactions. Through Codity’s expertise, Pureshaka’s platform has been transformed to include advanced features that streamline the purchasing process and enhance user engagement. This project highlights our ability to integrate complex digital solutions into traditional retail formats, providing a seamless, consumer-focused shopping environment that caters to a diverse clientele seeking quality cannabis and wellness products.
- INDUSTRIES
Ecommerce Retail
- DELIVERABLES
Product Strategy
Product Design
Backend Development
Website Design & Dev
- KEY ACTIVITIES
AI Development
Wireframes
Discovery & User Research
Product Strategy
Market Research
Platform Architecture
- Impact
Commitment
in cash and pro bono support to social responsibility efforts by 2030
Nonprofits supported
in 2021 through pro bono engagements, Beratung Gives, and Beratung Grants
Hours dedicated
by our colleagues in 2021 in volunteering, board service, pro bono engagements, and fellowships at nonprofits
- The Challenge
Redefining Cannabis and Wellness Retail
Pureshaka recognized the need to elevate the retail experience in the cannabis and wellness sectors, which traditionally suffered from fragmented and intimidating shopping environments. The challenge was creating a unified, informative platform that catered to both novice and experienced consumers, offering access to a range of products with detailed information in a non-intimidating manner. Pureshaka needed a system that could not only simplify product discovery and purchase but also educate consumers on the benefits and safe usage of cannabis and wellness products, thereby promoting informed and responsible consumption.
- The Goal
Crafting a Seamless, Educative Retail Platform
The primary goal for Pureshaka was to develop a retail platform that merged educational content with a streamlined shopping experience. This platform was designed to demystify the purchasing process of cannabis and wellness products by integrating detailed product information, user reviews, and expert advice directly into the shopping flow. The aim was to make the platform as informative as it was user-friendly, ensuring that customers felt confident and well-informed at every point of their purchasing journey.
“While it’s tempting to pull back, we believe that companies that double down on growth will not only rebound faster but will also emerge stronger as a result. “
- The Results
Setting New Industry Standards
The launch of the new Pureshaka platform has significantly reshaped industry standards by offering a unique blend of education, accessibility, and customer engagement. The integration of detailed educational content into the shopping experience has not only enhanced consumer knowledge but also fostered a safer, more responsible approach to cannabis and wellness product consumption. The platform’s success has prompted widespread industry recognition and has inspired similar integrations across the market, positioning Pureshaka as a thought leader in retail innovation.
- Up Next
