- I&m Bank
Redefining Digital Banking through
Modern Design
Overview
The IM Bank App underwent a comprehensive redesign aimed at modernizing its visual identity and improving the overall user experience. Our collaboration focused on transforming the app into a more intuitive and visually engaging platform that simplifies everyday banking tasks. By refining the design elements—such as typography, color palette, and iconography—and optimizing user flows, we enhanced the app’s usability and accessibility. The new interface not only reflects a contemporary aesthetic but also supports efficient and secure transactions, making digital banking more user-friendly for a diverse customer base.
- INDUSTRIES
Ecommerce Retail
- DELIVERABLES
Product Strategy
Product Design
Backend Development
Website Design & Dev
- KEY ACTIVITIES
AI Development
Wireframes
Discovery & User Research
Product Strategy
Market Research
Platform Architecture
- Impact
Commitment
in cash and pro bono support to social responsibility efforts by 2030
Nonprofits supported
in 2021 through pro bono engagements, Beratung Gives, and Beratung Grants
Hours dedicated
by our colleagues in 2021 in volunteering, board service, pro bono engagements, and fellowships at nonprofits
- The Challenge
Addressing Outdated Interfaces and Complex Navigation
The original app design was functional but lacked modern aesthetics and intuitive navigation, leading to user frustration and inefficiencies during critical transactions. Users encountered difficulties finding key features and navigating the app, which impacted their overall experience. The challenge was to reimagine the digital interface in a way that would simplify complex banking tasks while maintaining the trust and security inherent to the brand.
- The Goal
Creating an Intuitive, Visually Engaging Interface
Our primary goal was to develop a user-centric design that not only modernizes the visual elements of the app but also enhances usability. This involved streamlining the user journey, ensuring that every interaction—from logging in to executing transactions—is as straightforward and efficient as possible. By incorporating clean design principles and advanced prototyping methods, we aimed to deliver an interface that resonates with today’s digital banking customers, making routine tasks faster and more accessible.
“While it’s tempting to pull back, we believe that companies that double down on growth will not only rebound faster but will also emerge stronger as a result. “
- The Results
Elevating the Digital Banking Experience
The IM Bank App Redesign has resulted in a highly intuitive interface that significantly improves user engagement and satisfaction. Enhanced navigation and streamlined transaction flows have reduced the time needed to perform everyday banking activities. Additionally, the modernized visual identity has reinforced the bank’s reputation for innovation and reliability. Overall, these improvements have contributed to increased user retention and positioned IM Bank as a leader in digital financial services.
- Up Next
