- CITI
Streamlining Food Delivery with Flexible Subscription Models
Overview
Citi App transforms how teams and organizations handle meal ordering by offering a tailored food delivery subscription service. This mobile application enables both individuals and corporations to subscribe to weekly or monthly meals, incorporating features like order payment splitting for group orders. Our collaboration with Citi involved developing a user-friendly app interface, integrating advanced payment solutions, and deploying robust backend systems to support scalable subscriptions and secure transactions.
- INDUSTRIES
Hospitality
- DELIVERABLES
Mobile App
Product Design
Backend Development
Website
- KEY ACTIVITIES
Payment Integration
Wireframes
Discovery & User Research
Market Research
Platform Architecture
- The Challenge
Addressing Corporate Meal-Ordering Challenges
Navigating meal orders for teams and larger groups can be cumbersome and time-consuming. Citi faced the challenge of creating a streamlined process that accommodated diverse dietary preferences and varying schedule needs while simplifying the financial transactions involved in group ordering. The app needed to provide a seamless interface that could handle complex order configurations and payment splitting with ease.
- The Goal
Creating a Versatile Food Subscription Platform
Our objective was to develop the Citi App as a versatile platform that not only facilitates easy meal subscriptions but also enhances the overall user experience with intuitive navigation and payment flexibility. We focused on integrating a robust subscription management system that allows users to customize their meal plans and a dynamic payment system that supports splitting charges among multiple users, thereby catering to the specific needs of corporate clients and their teams.
- The Results
Innovating Corporate Food Delivery
The launch of the Citi App marked a significant advancement in corporate food delivery services. The app’s innovative subscription and payment features have streamlined the ordering process, enabling efficient meal planning and hassle-free payment options for groups. This has not only led to increased operational efficiency for our clients but also a stronger alignment with modern corporate wellness programs that prioritize convenience and flexibility for their employees.
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