iCARE is dedicated to providing essential support to orphans, widows, and individuals and ministries in need, offering their services both nationally and internationally.
Challenge
The charity brand needed a fresh visual identity and a strategic brand direction
To achieve this, we first conducted a thorough analysis of their mission, values, and target audience. Our team developed a new logo, color scheme, and typography that reflected the organization’s ethos. Additionally, we crafted a strategic brand plan to guide their communications, ensuring consistency across all platforms. This revitalized identity aimed to enhance their visibility, engage supporters, and amplify their impact.
Goal
A visual identity iCARE's mission to make a meaningful impact in the lives of those they serve.
Our design approach aimed to reflect their dedication and compassion through every element. The logo symbolizes unity and support, while the color palette evokes trust and hope. Each visual component is thoughtfully crafted to convey iCARE’s commitment to uplifting communities and driving positive change. This cohesive identity ensures that iCARE’s mission resonates clearly and powerfully with their audience.
Result
The new visual identity did not only enhances their public image but also amplifies their ability to reach and assist more people around the world.
By refreshing their brand with modern design elements and a cohesive visual language, they have significantly increased their visibility and appeal. This transformation allows them to communicate their mission more effectively, engaging a broader audience and fostering stronger connections. The updated identity ensures consistency across all platforms, reinforcing their commitment to global outreach and support.
Igniting innovation through visionary design and strategic brilliance.
Igniting innovation through visionary design and strategic brilliance.
